Retailing 4.0 Chair: Impact of Covid on Retail in Italy
Time & Location
About The Event
On the 9th of March 2020, began the Italian lockdown due to the Covid crisis. Then a series of governmental measures followed to limit contact between citizens.
Consequently, in the retailing sectors, companies’ transformations and the online business r(E)volution appeared. The severe lockdowns forced many brands to rethink not only their strategy vis-a-vis customer engagement but also the role of physical stores. How did they rethink their physical stores? How to deal with the online "boom"? What about e-commerce management and digital (re)branding
To address this topic, Professor Olivier Badot, Scientific Director of the Chair and Full Professor at ESCP and Elisabeth Denner, President of the Chair and Partner at BearingPoint will give the word to:
- Dr. Isabella Maggioni, Associate Professor of Marketing, ESCP - Luca Mignini, Professor of management and innovation, Bocconi University and former Chief Operating Officer (COO), Campbell Soup - Rabih Hamdan, BearingPoint Italy practice lead & firm-wide innovation lead, BearingPoint